Zestyro

Zestyro is a bold food truck identity designed for a culinary crew dishing out globally inspired flavors with flair. Built around a natural-meets-modern aesthetic, the brand features organic shapes, earthy tones, and playful typography that echo the freshness and diversity of its menu—from Thai noodles and Greek wraps to American sliders and Italian paninis. I drew inspiration from herbs, spices, and natural textures to craft a look that feels both handcrafted and full of energy. To bring the brand to life beyond visuals, I created a QR code card linking to a curated Apple Music playlist that captures the truck’s vibe. I also developed a playful ‘Dish + Track = Your Vibe’ quiz, matching users with meals and music based on their personality—a fun, personal way to fuse food, rhythm, and mood. Whether it’s lunch-hour regulars or late-night wanderers, Zestyro connects with a mobile, food-loving crowd seeking something exciting, fast, and flavorful. Designed to scale in cities like Omaha, Kansas City, Ames, and Chicago, the identity ensures instant recognition while remaining adaptable for growth. A detailed process book documents the entire evolution of the brand—from concept to final rollout—celebrating the journey as much as the destination.